Love You Forever: The book and the brand
Love You Forever, The Book
Love You Forever, illustrated by Sheila McGraw, and written by Robert Munsch, opens with a mother tenderly rocking her infant son and singing to him. As the story unfolds, the boy’s childhood along with his mother’s unconditional love is chronicled, with their devotion eventually coming full circle.
Book Bona Fides:
Sales: 39 million in print with continued marketplace presence of +/- a million per year.
Presence: #1 on the New York Times and Publishers’ Weekly bestseller lists.
Visibility: Voted Most Iconic Book Cover in a readers' poll conducted by the CBC.
Camera Ready: Featured in many television shows and movies, including an episode of the hit show, Friends.
Love You Forever®, The Brand
The Love You Forever® Brand Evokes:
Nostalgia * Warmth * Charm * Vintage * Love *
Love You Forever. This powerful and evocative phrase is now a brand. It is trademarked and available to license, along with the beloved, copyright illustrations from the bestselling children's picture book of the same title. The Love You Forever® brand hits all the right notes for today’s parents and the values they wish to instill in their children.
Love You Forever® licensing partners
New! Springs Creative Launches the Love You Forever® Line of Coordinated Fabrics and Wallpaper
Springs Creative's new line of Print-On-Demand, coordinated designs are inspired by and derived from the original illustrations in the children's classic, Love You Forever. Treatments include traditional toile, ticking, and stripes, along with the cuddly fare of kitty cats, Teddy bears, and toys to add warmth and charm to any nursery.
Springs Cotton Mill, founded in 1887 in South Carolina, eventually consolidated five mills to become Springs Creative Textiles, the world's largest manufacturer of sheets and pillowcases in the world, producing more than 20,000 sheets per week under the iconic brands of Springmaid and Wamsutta.
For more information: Springs Creative, Love You Forever®
NIKE and Drake Partner with Love You Forever® for a Sellout Airforce 1 Adaptation
In 2022, preeminent rapper, Drake, in conjunction with NIKE, licensed the Love You Forever® brand to create shoes with
Love You Forever in script along the side-sole.
Included with the footwear was a limited-edition of the book Love You Forever featuring a subtle rendition of the NIKE swoosh on the cover and inside, Drake’s own heartfelt dedication to his mom. The release of the limited-edition shoes was a promotion linked to Drake’s
Certified Loverboy album.
For more information: NIKE Love You Forever®
Coming Soon!
We are pleased to announce that Love You Forever® is partnering with Lycette Needlepoint for a Love You Forever® collection.
Love You Forever® and your products; a winning combination.
Did someone say bubbles?
Cute comfy clothes, please.
Cute comfy clothes, please.
From bubble-blowing kits to towels. From soaps and shampoo to rubber duckies, and lotion to sun protection, Love You Forever® branding on bath and skin care products will make bath time fun.
Cute comfy clothes, please.
Cute comfy clothes, please.
Cute comfy clothes, please.
Available licensing classes include all manner of apparel. Whether it's for the onesie set, the kiddos, or for moms-to-be, adding Love You Forever® branding will elevate any cut-and-sew.
Playtime!
Cute comfy clothes, please.
Playtime!
Trademark classes are available for toys of all sorts: plush, puzzles, rattles, mobiles, dolls, and more await branding by
Love You Forever®.
Love You Forever illustrator, Sheila McGraw
Meet Sheila McGraw
Sheila McGraw is the illustrator of the children's classic, Love You Forever.
Sheila McGraw is a painter, author, designer, and entrepreneur. She was born and raised in Toronto and began her career as an illustrator and copywriter for advertising and magazines. She entered the publishing field in 1986 when she illustrated the book, Love You Forever, and went on to illustrate and/or write fifteen picture books, award-winning craft books, and novels for children and adults.
McGraw's artwork has been widely exhibited and collected internationally.
She is currently painting and writing in a waterfront community in Galveston County, Texas. She is the mother of three grown sons.
Got questions? We can help.
Meet Sheila McGraw and Brantly Minor at Licensing Expo 2026, represented by Licensing Works!®, Booth F196.
BOOKS! Each day of the convention, we will give away 20 paperback copies of Love You Forever signed by illustrator and brand owner, Sheila McGraw.
For licensing opportunities, please contact:
Leslie Levine, brand representative at
Licensing Works!®
